hp's technology helps us turn millions of tweets, posts and stories into real-time business insights hp'sthat help nascars us turn millions of tweets, win with our fans. >> sound the trumpets. we're back to 14,800 ♪ . yes, that was fast. look at the price of gold, no trumpets required for this. 1420, down 20 cents. the price of oil, ouch, 110 per barrel. a couple of names you know. higher costs cutting into the profits of companies that makes jack daniels. and brown foreman, down. and now, another factor that some companies are using to determine whether to lend your money. what's that factor? facebook, if your friends don't pay their bills, it could reflect negatively upon you. paul oster, credit repairman. when i go to get a loan or an insurance product or whatever, you mean to tell me they're going to look at my facebook account if i had one and find out who i communicate with? >> absolutely, where you check in. where key strokes you've typed out there, anything you've ever put on facebook will be aggregated, the data, compiled, filters used by banks and insurance companies to d